KALDEWEI is supporting the WWF ocean protection programme
KALDEWEI, a family-run business, has been a WWF cooperation partner since December 2017. KALDEWEI bathroom solutions are made of long-lasting, 100% recyclable steel enamel and the company eschews the use of synthetic materials. The company is working with the WWF on the development of a <2°-compatible climate target and, as a sponsor, is supporting the WWF’s marine conservation programme to reduce the amount of plastic entering the oceans.
The focus of this sponsor partnership is a model project that aims to improve waste management in Vietnam’s Mekong Delta. Along with other Southeast Asian countries, Vietnam is one of the places where the most plastic goes into the ocean. This is due to an absence of or shortfalls in waste collection, recycling and disposal systems. With KALDEWEI’s support it is hoped that plastic waste will be recycled so that less of it enters the ocean.
Committed to sustainability
“The ocean is a fascinating habitat whose diversity and beauty are a source of constant fascination. The threat that plastic waste poses for our oceans and, ultimately, for humans is real and we must act now if we want to preserve this habitat,” says Managing Director Franz Kaldewei, explaining his dedication to protecting our oceans. With over 100 years’ experience across four generations, KALDEWEI is committed to steel enamel as a 100% natural material and is the only manufacturer in Germany that produces its bathroom solutions itself along the entire value chain. “Sustainability is enshrined in our company’s DNA. Out of our absolute conviction, we optimise our manufacturing and supply chain daily with regard to material and energy consumption and raise our employees’ awareness of the need to conserve resources,” says Franz Kaldewei, emphasising the company’s responsibility to ensure a liveable environment for future generations.
Exceptionally long useful life supports “green” building certification
In 2017, KALDEWEI received the GREEN GOOD DESIGN Award – one of the world’s most illustrious sustainability awards – in the Products category, in recognition of its sustainable operations. Bathrooms made of KALDEWEI steel enamel are recommended for eco-friendly, climate-neutral building because of their exceptionally long useful life which is backed up by a 30-year guarantee. In fact, sustainability pays off as an element of green building certification such as LEED, Leadership in Energy and Environmental Design. Steel enamel bathroom solutions, with the best lifecycle assessments, deliver a great advantage for anybody seeking a more sustainable future.