Interview with Windmoeller/wineo | In our interview serie we ask designer and manufacturer to answer the same 6 questions about their company, their idea about design and sustainability and what is important for them.
Following the answers from Annika Windmöller, Director Corporate Communication at Windmoeller GmbH
Quality, responsibility, innovation and progress – that’s what Windmöller GmbH stands for. 70 years of Windmöller, 70 years of innovation. Commitment pays off. Not just in terms of high-quality solutions but also for prizes and awards. Whether for ecological innovations, outstanding design, overwhelming product benefits or excellent service.
wineo is the modern flooring brand for the highest standards from Windmöller. With innovative solutions, maximum quality and individual service offerings.
What is sustainable about your products?
wineo PURLINE organic flooring is a high-quality polyurethane flooring solution made from the finest materials. The basis is provided by ecuran, a high-performance composite material that is manufactured primarily from plant-based oils such as canola oil or castor oil and naturally-occurring mineral components such as chalk. wineo PURLINE organic flooring impresses most of all with its sustainability, combined with its extreme hard-wearing features; furthermore, it is truly made in Germany throughout all of its production stages and was recently awarded “cradle to cradle Silver”.
Which are the 3 most suitable adjectives to describe this and why?
With the high-performance composite ecuran, many times awarded and certified
Proven durability, use even for high demands
- DESIGN DIVERSITY
Wide design range, wineo Match Guarantee, various formats, design awards, like “Winner“ of the ICONIC AWARD 2019 and Red Dot Award Winner – Product Design 2019.
What is the secret to your success?
Quality, responsibility and innovation – that’s what we stand for. With a constant eye for new possibilities and the desire to improve. Together with all employees across of all our locations throughout the world. Operating on an equal basis. And preferably in first place. This is Windmöller. This is Pioneer Thinking.
What is it you like about InteriorPark.?
The InteriorPark. promotes sustainable developments in design and architecture. The InteriorPark. website is a valuable tool for planers to learn more about products, certificates and much more about sustainability.
What is good design?
Good design is always innovative! It combines functionality and aesthetics and makes a product easy to handle. At best, it explains itself. And good design does not try to manipulate the consumer with promises that it cannot keep. Finally, good design should be environmentally friendly, because then it makes an important contribution to the preservation of the environment.
What are the greatest challenges for design in future?
Harmonize technological, human and sustainable requirements.
- 98 % natural raw materials – Interview with Forbo Flooring
- Without the need for carnival barking cheap showmanship – Interview with BarkCloth
- Nature meet Functionality – Interview with Troldtekt
- The “Four-Point Guide to Good Grip” – Interview mit FSB
- Retaining honest integrity – Interview with David Trubridge
- Good design follows 5 principles – Interview with Dornbracht
- Customized floorboards emphasize architecture – Interview with pur natur