Interview with “von Erika”| In our interview serie we ask designer and manufacturer to answer the same 6 questions about their company, their idea about design and sustainability and what is important for them.
Following the answers from Tanja Deschner and Christina Eckert, founder of “von Erika” in Berlin.
About „von ERIKA“
The Berlin label refers to their work as an “ode to nature“, all in the sense of biophilia – to feel comfortable through the awareness of nature. Scenes of nature are being captured through drawings by Tanja Deschner and photographs by Christin Eckert. The two designers combine these elements in their collection. By printing the combination on fabrics, they create home fabrics and baby articles.
In order to literally let nature into living spaces, not only as an image, “von ERIKA” exclusively processes bio-fabrics and generally pays great attention to high quality and ecological products.
What is sustainable about your products?
- the high quality of the processed material
- the exclusive use of organic, natural fibres
- the manufacturing of the products in Germany
- the co-working with local suppliers
- the uncomplicated maintenance
- the timeless design
Which are the most suitable 3 adjectives to describe your sustainable work, and why?
- natural (use of material and motives)
- individual (combination of drawings and photographs)
- artistic (claim for the motives, which are still suitable for the everyday use of the fabrics)
What is the secret to your success?
Passion, as a team with consequence.
What is it you like about InteriorPark?
- the connection between sustainable design and qualitative, as well as aesthetical aspiration
- the activities (events, talks) which are organised along with the selling of products
- the frankness towards young and still unknown designers and producers
What is good design?
We ask ourselves this question every day. And only once each point on our checklist of functionality, material choice, aesthetics and sustainability is ticked off, we say, this is good design, this is a “von ERIKA” product.
Generally: good design evolves well-being and this on long terms.
What is the greatest challenge of design in future?
We believe that the challenge for design always stays the same. Only the circumstances change: the spirit of the time, the values, the production possibilities, the range of materials etc. Especially the role of the environment and how we deal with it has changed and will continue to do so.
Our personal challenge is to convince our clients to choose good design. To convince them about the “less, but therefore good”.