Interview with DLW Flooring | In our interview serie we ask designer and manufacturer to answer the same 6 questions about their company, their idea about design and sustainability and what is important for them.
Following the answers from Katrin Riedrich and Heike Rittler of the marketing & design department at DLW Flooring.
About DLW Flooring
Under the motto “Imagine a world with linoleum”, DLW Flooring presents its new DLW Linoleum collection just in time for the 150th birthday of the natural floor covering. Hardly any other floor covering has received as many environmental labels as DLW Linoleum. And it is also very easy to maintain because of the durable protective coatings PUR and LPX.
What is sustainable about your products?
The renewable raw materials of linoleum. As the word “linoleum” already indicates, it is based on its main ingredients linseed (lat. linum) and oil (lat. oleum) – quasi nature from the role.
Which are the 3 most suitable adjectives to describe this and why?
Honest, naturell, aesthetic.
Even if you don’t see it at first sight: linoleum is a sustainable, environmental-friendly natural material that implies many advantages as a flooring. With linoleum the lifestyle of the modern age found its ground control. Gropius and Mies van der Rohe already appreciated the material made of linseed oil, resin, wood and cork flour, limestone and jute.
What is the secret to your success?
More than 150 years of experience.
What is it you like about InteriorPark.?
Sustainable women power with consequent approaches – simply cool girls!
What is good design?
Good design is sustainable design what means functionality, high-quality with timeless aesthetic.
What are the greatest challenges for design in future?
Linking digitalisation and sensuality.