Music legend Bryan Adams sets Washbasin Collection 2021 in scene for KALDEWEI.
In doing so, he emotionally signals connectedness and an awareness of hygiene in these chequered times.
Bryan Adams is not only a world-famous musician but also an award-winning photographer with a special feel for nuance. Applying a keen eye for detail, he focused his gaze on our steel enamel washbasin bowls MIENA and MING in a very special way. An intensive collaboration was born between Bryan Adams and KALDEWEI with the motto #NaturalUnion. An emotion-charged image concept with a highly topical message is at the heart of this partnership.
The message
The working title ‘Natural Union’ appears to contradict the order of the day – keep a distance. However, if we take our responsibility to the environment and to others seriously, we are all the more firmly connected.
Behind the Scenes
We’ll take you behind the scenes of this special photo shoot and show you the results of the exciting collaboration with Bryan Adams.
#naturalunion
„We are all naturally connected and have a responsibility to look after each other and the environment – everyday actions like washing your hands have never been more important.“
Bryan Adams
