Interiew with Findeisen | In our interview serie we ask designer and manufacturer to answer the same 6 questions about their company, their idea about design and sustainability and what is important for them.

Following the answers from Cordula Jahn, Marketing Director at Findeisen GmbH in Germany

About FINDEISEN

What makes Findeisen special is the correlation between tradition and innovation: Founded 1921in Ettlingen, a city in southern Germany, Findeisen is nowadays one of the world leading companies working with needled felt coverings, whose products are being sold worldwide.

Since 2013 Findeisen is producing needled felt (Nadelvlies), which mainly consists of regrowing resources. With that they set an example for future generations, how to handle our resources with care.

Beginning of 2016 Findeisen actuated the brand „FLURSTÜCK – Rugs from Ettlingen“ – a fibre fleece product range.

What is sustainable about your products?

A number of things, plus, we are constantly developing our sustainable strategies further. A few examples: We are working with re growing resources; we reuse none used offcuts. This is how for instance the back pieces of the felt coverings are out of 100% recycled synthetic recycled fibres.

As the world wide first company, FINDEISEN won the quality label ‘Der Blaue Engel’, for emission poor needled felt floor coverings in 2008. Also FINDEISEN was awarded with the Green Label Plus Certificate for textile flooring with the lowest VOC emission by the Carpet and Rug Institute CRI. On top of that we are member at the DGNB.

Which are the 3 most suitable adjectives to describe this and why?

Long lasting, durable and aesthetically. Because these together describe a time lasting as well as spatial perspective.

What is the secret to your success?

…what is success? To convince other people of projects which I am certain about. If there is a recipe for that then it is: being persistent and staying enthusiastic – and this all the time …

What is it you like about InteriorPark.?

The idea of networking, to keep moving, and the willingness to go beyond the comfort zone and give different disciplines a chance to prove themselves. And, most essentially, to not misinterpret sustainability as a ‘fashionable piece of jewellery’.

 

What is good design?

Good design is consistent, balanced. You can see and feel it. There are no questions. If thoughts come up, then: Like this it is just perfect! Not too much, not too little, but just right. Also it withstands different atmospheres and changes, its own as well as that of others. Good design can stand by itself and does not need explanations.

What are the greatest challenges for design in future?

Exactly these are the challenges: In times where more and more is possible with less and less time needed, to keep design as a value, to not misunderstand it as a fashion. Hence, give things importance, to rejuvenate the importance of things, so they are not conceived as being unnecessary.

 

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