Where do we derive value from?

InteriorPark. by Tina Kammer

The things we hold near and dear always have a story to tell. They are conceived in such a way that their sustainability will stand up under scrutiny.

Design plays a larger role in our lives than ever before – it could even be said that we’ve developed a cultural obsession with it, from product design to architecture. Although design has always been a reflection of society and the prevailing Zeitgeist, it is now the decisive differentiating factor for successful companies and their brands. That’s why innovative businesses and marketing experts know to use design as a tool, offering their customers tangible added value. In this context, the designer acts a s an influential mediator between businesses and their consumers.

We are surrounded by mass-produced goods and what seems to be ever-increasing market saturation, a state of affairs that makes originality a scarce commodity. So what tactics are being employed to promote new development and innovation? Design that prioritises both sustainability and intelligent, creative use of materials is one such step in the right direction.

The products in development today will need to gain audience approval tomorrow, which is why designers constantly evaluate the direction of future trends. In addition to functionality, aesthetics and economic viability, designers have to consider complex issues such as sustainable production, environmental audits and life-cycle costs in the global market. Smart and successful design relies heavily on projected energy use, toxic emissions resulting from the chosen materials, and waste reduction via integrated recycling processes.

There are many ways to prove that a product has been made sustainably. But what is the basis for measuring and evaluating it? Which factors should we calculate, and which factors deserve emphasis? Is the entire production process taken into consideration, including delivery? Within this framework, providing customers with open, transparent communication is of the essence.

The author

Tina Kammer is co-founder of InteriorPark. the leading sales and marketing platform for sustainable designer furniture and lifestyle accessories. A trained carpenter and architect, her areas of expertise include consultation, concept development and long-term planning.